From Finca Los Primos to Your Cup: Juan Carlos Vásquez's Coffee Journey

Every bean tells a story – and today, we're sharing one of our most inspiring tales from the mountains of Santa Bárbara, Honduras.

Meet Juan Carlos Vásquez, the passionate producer behind our limited-edition Los Primos coffee. His story isn't just about growing coffee; it's about dedication, humility, and the unwavering belief that exceptional coffee comes from the heart.

The Man Behind the Magic

High in the mountains of Santa Bárbara, at 1,500 meters above sea level, Juan Carlos tends to his beloved Finca Los Primos. This isn't just any coffee farm – it's a testament to what happens when passion meets purpose. Juan Carlos represents everything we stand for at Raíces: authenticity, quality, and a deep connection to the land.

What makes Juan Carlos special isn't just his commitment to organic and ethical farming practices – though that dedication shines through in every cup. It's his humble approach to coffee growing, treating each Parainema plant like a member of his family.

The Journey from Seed to Soul

Juan Carlos's coffee journey began with a simple dream: to produce coffee that would make Honduras proud. His natural processing method allows the coffee cherries to dry slowly in the mountain sun, developing the complex flavors that make Los Primos so distinctive.

The result? A coffee with tasting notes of cocoa, vanilla, and raisins – smooth, silky, and velvety. But more importantly, it's a coffee with soul.

"This is more than coffee," Juan Carlos often says, and we couldn't agree more. This is Coffee with Soul.

Why This Story Matters to You

When you choose Los Primos, you're not just buying premium Honduran coffee. You're supporting:

Organic farming practices that protect the environment
Ethical production methods that respect workers and land
Direct trade relationships that ensure fair compensation
Small-scale farming that preserves traditional methods

Brewing Juan Carlos's Legacy

To honor Juan Carlos's dedication, we recommend brewing Los Primos as a pour-over or French press. The medium roast allows the natural processing to shine, revealing those beautiful cocoa and vanilla notes that make this coffee so special.

More Than Coffee. It's a Legacy.

Juan Carlos Vásquez's story is one of many we're proud to share. Each bag of Santa Barbara Soul carries with it the dedication of a farmer who believes that great coffee comes from great care.

Ready to experience coffee with soul?